Our Story

From Treatment to Prevention

A clinical pharmacist's journey from managing chronic disease to interrupting its trajectory

Dr. Vibha Choudhary

Dr. Vibha Choudhary

PharmD, CDCES · Founder & CEO

Doctor of Pharmacy (PharmD)
Certified Diabetes Care Specialist
20+ Years Clinical Experience

The Pattern That Changed Everything

For over a decade, I worked as a clinical pharmacist and certified diabetes care educator, treating adults for chronic diseases. But a troubling pattern emerged: the diseases I was treating weren't inevitable.

They were the result of food choices made decades earlier, choices that started in childhood. I was working downstream, managing the consequences of decisions made 20, 30, 40 years ago.

“The root cause wasn't a missing medication. It was disconnection from understanding what food actually does in our bodies.”

The Root Cause Insight

The healthcare system is strained. Costs are unsustainable. And we're medicating conditions that could be prevented through understanding.

But here's what changed everything: when a child understands why food matters in their body, they don't need willpower to make better choices. They choose them because they understand.

Understanding rewires decision-making.

Interrupting the Trajectory

Instead of treating disease in adults, why not interrupt the trajectory in children? Instead of asking people to unlearn 20 years of habits, why not teach understanding from the beginning?

This recognition sparked Diya Cares and Food Labs. Through our evidence-based curriculum, children become scientists of their own health. They learn how different foods prevent disease, support growth, and affect everything from their immune system to their ability to focus.

The Ripple Effect

When children understand the WHY, they bring that knowledge home. They influence family decisions. They interrupt generational patterns. They become agents of their own health.

Our Mission

Diya Cares

A 501(c)(3) nonprofit teaching the science of food as medicine through hands-on education. Founded by a pharmacist who decided to work upstream instead of downstream.

Prevention First

Address root causes before they become chronic disease

Science-Based

Evidence-based curriculum grounded in clinical expertise

Food as Medicine

Understanding creates lasting behavior change

Explore Food Labs

Ready to help your child understand the power of food?

View Spring 2026 Classes